INSPIRED BY EARTH. EXPRESSED BY HAND.

Surfaces
with character.

Italian craftsmanship, material innovation and regional expertise. A world of finishes that brings your vision to life.

TEXTURE. TONE. POSSIBILITY.SCROLL TO DISCOVER ↓

Warm ochre textured wall with sculptural objects and natural light

THE ART OF THE SURFACE01 — TERRA

A NATURAL BEGINNING

Everything begins
with Earth.

Terra is the Italian word for Earth. It is where our inspiration begins — in the warmth of clay, the depth of minerals and the quiet beauty of natural materials.

Discover our story ↗

Earth-inspired.
Design-led.
Made for your space.

GLOBAL CRAFT. REGIONAL EXPERTISE.

Built on experience.
Connected through craft.

Meet our partners ↗

Terra brings together the experience of ASFY in the UAE and Rome Global in Saudi Arabia, supported by the distinct expertise of selected Italian material manufacturers.

OUR REGIONAL FOUNDATION

ASFY × Rome Global

UAE gypsum and interior solutions meet Saudi experience in decorative finishes and premium surfaces.

OUR ITALIAN MATERIAL PARTNERS

Stucco Italiano · Loggia
Saber · Colorificio Veneto

Mineral craftsmanship, decorative innovation and technical coating expertise in one material world.

THE MATERIAL COLLECTION

A finish for every vision.

Explore the possibilities.
Find the character of your next space.

Pale mineral plaster wall with a blue feather

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Mineral plasters

01 / NATURAL DEPTH

Explore Venetian plasters and expressive lime finishes.

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Decorative paints

02 / COLOUR & MOOD

Colour, texture and creative expression for your walls.

Metallic feature wall in a contemporary living room

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Liquid metal

03 / A METALLIC EXPRESSION

Discover metallic character for interior surfaces.

Decorative finishes on sculptural occasional tables

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Furniture finishes

04 / OBJECT & DETAIL

A new material perspective for furniture and objects.

Seamless Pastellone floor at Stellar Beauty Salon, Riyadh

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Floor coatings

05 / FROM THE GROUND UP

Explore the possibilities for interior floors.

Every space is different. Contact us to discuss the right material and application for your project.

ROOTED IN MATERIAL. SHAPED BY CRAFT.

THE TERRA PHILOSOPHY

From the earth.
For the extraordinary.

We believe a surface should do more than complete a room. It should give it feeling.

TERRA brings together Italian craftsmanship, material innovation and regional expertise to create distinctive architectural surfaces. A new chapter built on the experience of two established regional companies.

Bring your ideas to TERRA ↗

ITALIAN INSPIRATION REGIONAL EXPERTISE

FROM THE TERRA BOOK